Events play key role in driving footfall to town centre

The Women's Tour crowd scene

What drives footfall in a town centre?

A nice mix of High Street names and independent stores, a clean and friendly environment and a warm welcome inside every shop.

Of course, it’s all of the above and much more. But events also play a big part in making Haverhill such an inviting place to live, work and visit.

I’m reminded of the Summer Saturday events, organised by Haverhill Town Council, which became such a big highlight of the holidays.

They were quickly followed by The Women’s Tour which shone such a positive spotlight on our town – and I don’t just mean the amazing October weather!

Given the nature of events, as soon as the prestigious race had left our town, we were already thinking about the next big thing… Christmas.

Two years ago, Heart of Haverhill worked with the Town Council on a slightly informal lights switch-on after we were told by businesses they wanted the town to feel festive much earlier – at the end of November.

We then supported the family shopping evening by encouraging businesses to organise stalls outside their premises and also to invite school choirs to play throughout the town.

Of course, what we didn’t anticipate – and what we definitely did not want – was the horrendously wet weather which slightly dampened an otherwise successful evening.

We are again working with Haverhill Town Council at this year’s festivities with the Christmas lights switched on during the evening of Thursday 18th November, followed by the family shopping night on Friday 3rd December.

We are delighted to be supporting these events, which we hope will drive footfall and once again showcase our businesses – and town centre – to a large audience.

Events in Haverhill have always been a big draw, both from within the town and throughout the wider community, and it seems apt that we use this column to pay tribute to Nick Keeble.

Nick, as many readers will know, is the Arts and Leisure Manager – a role he has filled with vigour, hard work and a lot of fun and creativity over the last 26 years.

Nick is stepping down from the role in December and I, and all of the Heart of Haverhill board, wanted to thank him and pay tribute to all he has done for our town. He has been a great support to me in my first few months as Town Centre Manager and he will be greatly missed!

If any businesses or stakeholders would like to get in touch, please contact me via

Events play key role in driving footfall to town centre
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