Highlights of a busy 2021 in our town centre

Haverhill family shopping night fun in Queen Street

Having been Haverhill’s Town Centre Manager since June, Julie Clark looks back at some of her highlights of 2021.

Working with businesses

A key part of this new role was always going to be the close working with businesses of all sizes in our town centre.

This has ranged from listening to their concerns and working to try and find solutions to supporting them with promotion in the local media and online.

I have been overwhelmed by the response from the business community, especially in such a tough climate.

This has been matched by the entire community. Everyone in Haverhill wants our town centre to succeed and this has been shown by the footfall enjoyed during the summer events, the Women’s Tour and our recent Christmas celebrations to name but a few.

Supporting local

Now more than ever, it is so important to shop local. So we were delighted to bring the Loyal Free app to Haverhill, offering shoppers the chance to take advantage of bargains and deals while supporting their local businesses.

We know it has been a tough year for town centres with some uncertainty for the weeks to come. But my Christmas wish is to do all we can to shop local, and support local. It’s never been more important.

Visit www.heartofhaverhill.co.uk to sign up to the Loyal free app.

Partnering up

Our most successful times in 2021 have come about when we have worked together. The recent successful late night shopping event, and the Christmas lights switch-on, saw Heart of Haverhill work with Haverhill Town Council, Haverhill market and Haverhill Arts Centre.

This close working relationship was extended further during The Women’s Tour and, in general, throughout the year. It has been a real feature of my role and one that I know will continue to go from strength to strength. By pulling in the same direction and working together, we have been able to have some real successes.

The Women’s Tour

The prestigious national cycle event came to Haverhill on Saturday 9th October and saw thousands flock to the town to see some of the best female cyclists and teams in the world.

It was a great atmosphere, helped by the glorious weather, and a real spectacle for all ages.

But I also fondly remember the events Heart of Haverhill organised to help promote the race.

These included a charity static bike ride in the Market Square to raise money for two local charities and 25 of our businesses joining forces to take part in our The Women’s Tour bike trail.


I have already mentioned the success of the two big recent Christmas events. But we have also helped with other town centre festive events, the panto and a special trail organised by Get Suffolk Reading. All of these have been well supported and shows everyone wants our town centre to be a success.

It just leaves me to wish you all a very Merry Christmas and Happy New Year.

Highlights of a busy 2021 in our town centre
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