New town trail launched ahead of The Women’s Tour

A town trail that promotes local business and the forthcoming The Women’s Tour has been launched.

The Heart of Haverhill business group and Haverhill Town Council joined forces to encourage businesses to host decorated bikes in their premises.

The partnership comes ahead of The Women’s Tour which will arrive in Haverhill on Saturday 9th October when the last stage of the prestigious race starts in the town.

A fantastic 24 businesses and groups have signed up with a trail linking them all hosted on Heart of Haverhill’s Loyal Free app.

Every participant who finds all the bikes via the app will be entered into a draw with the trail starting on Saturday 25th September until the day of the race.

Julie Clark, Haverhill town centre manager, said: “It is fantastic to have The Women’s Tour starting in the town and we felt a special trail would be a great way to promote the exciting event.

“The race will shine a spotlight on Haverhill and our businesses and The Women’s Tour bike trail is a great way to build up the excitement.

“We would like to thank Abbeycroft Leisure and Haverhill Arts Centre for donating a family membership and pantomime tickets respectively and to every individual, group and business who have either decorated or are hosting a bike.

We would like to thank the following businesses and organisations for signing up to The Women’s Tour Bike Trail:

  • 1 Accounts Online Ltd
  • Betfred
  • C&B Beautiful
  • Chapman & Son
  • The Craft Basket
  • Ellis Interiors
  • Glasswells
  • Haverhill Arts Centre
  • Haverhill Leisure Centre
  • Haverhill Library
  • Hughes
  • Iceland

  • Jamie’s Meat Inn
  • Lloyds Bank
  • M & Co
  • Nine Jars
  • Preview Property Services
  • Saffron Building Society
  • Simpkins Jewellers
  • St Mary’s Church
  • Starburger / Star Grill
  • Sue Ryder
  • The Works
  • TVL Allstar Video

Nick Keeble, Arts Centre Manager, said: “We wanted to do something a little different to commemorate The Women’s Tour coming to Haverhill and we are delighted with the response we have had.”

Haverhill Town Council has spearheaded a campaign to get bikes donated and decorated with Julie encouraging businesses to sign up to host one in the build-up to the race.

Each business will have a poster and unique QR code which must be scanned onto the Loyal Free app, which was launched by Heart of Haverhill to support local businesses and residents alike with a host of special offers.

The trail was launched at The Craft Basket, in Queen’s Square, whose owner Sue Vallis has decorated a craft-themed bike with the help of her Knit and Natters group and friends.

We would also like to thank the following individuals and organisations for helping to decorate the bikes: The Literacy Trust, 1st Haverhill Cubs, Handmade by Herbie’s Mum, St Nicholas Hospice Care, Anthony Cullop – Honkthron 21, Your Mum Plays Minecraft, Memories are Golden, Diane Martin, Jane Bonefield and Churchill School.

To find out more about how to download the app, please visit

New town trail launched ahead of The Women’s Tour
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