Summer Saturday events have helped increase footfall

Haver - Summer Saturday web

One of the best ways we can increase footfall in the heart of Haverhill is through organising the right events that make people want to visit our town and enjoy.

From explorers and travellers from afar to using a three-metre tall Viking to retell the story of our town, we have seen this throughout the summer thanks to Haverhill Town Council’s fantastic programme of events.

While the weather may not have been the best over the holidays, the Summer Saturday events certainly have been with a clear increase in people visiting our town centre.

So what happens next? How do we follow up the weekend highlights that we have all enjoyed?

With the arrival of some of the biggest names and teams in women’s cycling, that’s how!

The Women’s Tour will be visiting Haverhill for the first ever time on Saturday 9th October when the last day of racing begins in our town.

The Women's Tour market information

It is a prestigious international cycle event bringing TV crews and hundreds of residents and visitors to Haverhill and giving businesses a great opportunity to help showcase all that is good about our town.

Prior to the event, Heart of Haverhill is working closely with businesses on a charity static bike ride in aid of two local charities – the Joshua Tarrant Trust and My Blue Heart.

We are offering support to businesses who would like to maximise the opportunities presented by the big race and we are also working closely with Haverhill Town Council on a trail linking decorated bikes that will be positioned throughout the town.

The trail – which will run from Saturday 25th September to the day of the race – will be featured on our Loyal Free app which is a great way for shoppers to benefit from special deals while supporting their local businesses and town centre.

Those taking part in the trail will also have a chance to win a family membership at Haverhill Leisure Centre, courtesy of Abbeycroft Leisure, and pantomime tickets from Haverhill Arts Centre. We thank them both for their generous donations and support.

Alongside The Women’s Tour, Heart of Haverhill has also started thinking about Christmas, once again working in conjunction with the town council.

Two years ago, we supported the Christmas lights switch-on and late night shopping event, working with partners to allow businesses to open up their shops and organising school choirs and other musical acts to help with the entertainment.

What we were not able to foresee was the weather, but that hasn’t put us off!

I think we all need a very merry Christmas this year and we will be announcing more plans in the coming weeks.

If any businesses or stakeholders would like to get in touch, please contact me via

Summer Saturday events have helped increase footfall
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